Holiday Greetings
From the CEO's Desk
Keeping up with Marketing and Industry Trends
Background
As new trends appear on the market, it can be difficult for marketing managers to keep
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Marketing New Technologies
Identifying New Technologies
In the book, Wharton on Managing Emerging Technologies, (ISBN 0-471-36121-6) there is this thought:
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From Idea to Reality
“Good ideas are common – what’s uncommon are people who’ll work hard enough to bring them about.”
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Persistence
You may wonder what this has to do with marketing and we will get to that.
But
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Why Strategic Planning? …A follow up – SWOT Analysis
Our recent Blog on Strategic Planning mentioned SWOT analysis. This is not an article on how to
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Why Strategic Planning?
Plan ahead: It wasn’t raining when Noah built the ark.
Richard Cushing
Strategic planning is one of
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ON BEING CREATIVE…
The dictionary defines create as “to bring into existence”; creativity as “the quality of bring creative”. It
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Welcome to the Post Pandemic World
The pandemic has precipitated many challenges not the least of which is forcing many companies to proceed
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The Future of Artificial Intelligence in Marketing
In the Beginning…
Alan Turing, the father of modern computing, made this comment about artificial intelligence in
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