As new trends appear on the market, it can be difficult for marketing managers to keep
Identifying New Technologies
In the book, Wharton on Managing Emerging Technologies, (ISBN 0-471-36121-6) there is this thought:
“Good ideas are common – what’s uncommon are people who’ll work hard enough to bring them about.”
You may wonder what this has to do with marketing and we will get to that.
Our recent Blog on Strategic Planning mentioned SWOT analysis. This is not an article on how to
Plan ahead: It wasn’t raining when Noah built the ark.
Strategic planning is one of
The dictionary defines create as “to bring into existence”; creativity as “the quality of bring creative”. It
The pandemic has precipitated many challenges not the least of which is forcing many companies to proceed
In the Beginning…
Alan Turing, the father of modern computing, made this comment about artificial intelligence in