A Blog on Blogging
From the CEO's Desk
A Blog on Blogging
One description of a blog from firstsiteguide.com is that a blog (shortening of “weblog”) is an online
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CHANGING TASTES RANK HIGH ON THE LIST OF TODAY’S MARKETING CHALLENGES
Tastes change. Mostly over time. However, today, tastes in food, clothing, entertainment, and almost everything else is
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EXCELLENCE A KEY INGREDIENT TO THE WINNER’S CIRCLE
When is good enough not good enough? The answer is always. Tom Peters called Excellence to our
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THE BIGGEST CHALLENGE TO EFFECTIVE MARKETING: COMMUNICATION!
While researching the biggest challenges in B2B and technology marketing, the same word kept appearing as one
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Why Do We Love the Status Quo?
It’s comfortable. Making changes means more work. If all appears to be going well, leave it alone.
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CEO Vision
A recent McKinsey and Company article, Mindset and Practices of Excellent CEOs talks about reframing what winning
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Change – Functioning Effectively In The Eye Of The Storm
One of the prime requirements of leadership is the ability to manage change as it is taking
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The “Analytics Trap”
Analytics are reporting tools that allow the user to view key statistics on the performance of their
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Getting to WOW!
Promotional tactics often used to get noticed in the very crowded field of products and services are
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The Importance of a Website
First and foremost a website gives your company or product visibility. When potential customers are looking for
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