Strategic Marketing and Brand Building

Strategic Marketing and Brand Building


The Importance of Branding

The creation of a brand for your product or service can dramatically increase your market share, increase your revenue stream. and add a high degree of value to your bottom line.

Building a Brand

A successful branding program is based on the concept of singularity. It creates in the mind of the prospect the perception that there is no product on the market quite like your product. Competition is fierce and consumers are overwhelmed with choices. When building a brand the creators must think beyond the point of sales and use their business experience to deliver an engaging experience that no other competitor can replicate.  Remember: Brands are Built with Publicity and Sustained with Advertising.


The first thing you must do in building a brand is to define exactly what your brand

is all about, and who is the brand’s target demographics. This can help you develop your logo, website, social media presence and advertising campaign. Keep in mind as you are developing these things that every aspect must be integrated so that everything tells the same story. Eventually customers will know who you are and what you stand for.  When consumers select a specific product, they often base their decision not only on price and service, but also on how a brand makes them feel.

Once you have defined your brand, the next step is creating your visual identity.

It should reflect your brand’s personality and make it easy for consumers to recognize in stores, in print, and online. A strategic marketing consultant helps companies with brand development.

FH Cooper’s Role

We will help you develop an effective brand program that includes the name, tagline, graphics, all of which will gain a high degree of visibility for your product or service. We will create a public relations campaign to introduce the product or service, develop case histories to illustrate the benefits, and create an ongoing advertising program to sustain it resulting in a positive purchasing behavior.