The creation of a brand for your product or service can dramatically increase your market share, increase your revenue stream, and add a high degree to your bottom line. Your brand should be based on the concept of singularity, differentiating your product from all other products. When building a brand, you must think beyond the point of sales and use your business experience to deliver an engaging experience that no other competitor can replicate. NOTE: Brands are built with publicity and sustained with advertising. FH Cooper has years of experience helping companies in Chicago with brand building, marketing, and consulting, creating a cohesive branding strategy that works.