Although the methods of communications have changed, the message content still must be relevant, reliable and viable. In addition to traditional media, social media is a powerful marketing force. There are many mediums available to carry your message to your designated audiences. Many of the print media have also established a presence on the internet. Some have ceased publication altogether and are only on the internet. E-newsletters developed by the company and focused on specific audiences are a good way to reach them. Blogs are another way to communicate with your targets.