Technology Marketing
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Technology Marketing

Marketing

Background

Technology has always been the driver of innovation in manufacturing and today’s emerging technologies are no different. The opportunity exists for manufacturers to create products that will reduce waste, improve quality, and deliver better products in a faster and more cost-effective way. FH Cooper can help these companies thrive, with technology marketing, advertising, and web development in Chicago and the US.

The “Benefits” Focus

In the technology marketing and advertising process in Chicago, there is a tendency for showing the machine used to manufacture the component rather than the component part itself. We strongly suggest showing the benefit rather than the capability. As a rule, benefits usually win. Remember, benefits could be your competitive edge!

The Role of Market Segmentation

It is the process of dividing a market of potential customers into groups, or segments, based on different characteristics. Market segmentation makes it easier for marketers to personalize their marketing campaigns and direct them to target audiences. We can help with this process, providing expert technology marketing and advertising in Chicago, with web development and many more methods to reach different segments.