Technology Marketing

Technology Marketing



Technology has always been the driver of innovation in manufacturing and today’s emerging technologies are no different. The opportunity exists for manufacturers to create products that will reduce waste, improve quality, and deliver better products in a faster and more cost-effective way.

The “Benefits” Focus

In the marketing process, there is a tendency for showing the machine used to manufacture the component rather than the component part itself. We strongly suggest showing the benefit rather than the capability. As a rule, benefits usually win. Remember, benefits could be your competitive edge!

The Role of Market Segmentation

It is the process of dividing a market of potential customers into groups, or segments, based on different characteristics. Market segmentation makes it easier for marketers to personalize their marketing campaigns and direct them to target audiences.