The Importance of a Website

From the CEO's Desk

The Importance of a Website

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First and foremost a website gives your company or product visibility. When potential customers are looking for a specific product or company, yours will come up with others. The website also provides you with credibility. It demonstrates that you are real. It gives the user your company profile, what you are about, and can show present or past clients. If you are a proficient writer and knowledgeable about your subject, you can include a periodic blog, usually a minimum of two or three times per month. The information on your website should always be current. By not doing this, it renders your website less useful to the potential user. If it is not continually updated, users will avoid it never to return.

There are many useful aids to developing a website yourself. However, we suggest that you shop for website developers not only for price, but for samples of their work.   A professional website that is colorful, informative, and easy to navigate, will generate more hits. Be aware that a website does not sell. It does, however, convey to the user that your company, products or services are first class and the website should reflect that.

If a visitor to your website is impressed, they will contact you personally for more input. Also keep in mind that in any given group of company or products, there are many competitors and each one is putting their best foot forward. In other words, competitive websites are vying for potential clients using all the bells and whistles available.

Keep these things in mind when contemplating hiring a web developer. you should be looking for one that can develop a modern looking site, complete with easy to find and understand information about the company and the products, and easy to navigate.

Another element to consider is the “feel” of the website. A friend had a very informative website together with great graphics. Although technically correct, the site looked more like it belonged in the 1970s. It was shelved and a new website replaced it that was definitely 21st century. The difference was amazing. It drew a lot of “wows”!!!

Memorable, yes, Informative, yes. Easy to follow, yes.

If you don’t have a website, think about having one. If you have one, try to measure any input or business you received as a result. If it isn’t up to what you anticipated, then it’s time to update.


Franklin Cooper © 2020