What is a Game Changer?
From the CEO's Desk
What is a Game Changer?
It is a term we frequently hear. It seems to denote deleting everything existing and starting from
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Strategic Planning: Efficiency or Effectiveness
Peter Drucker once remarked that it is more important to do the right thing (to be effective)
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Of Literature, Logos and Misinformation
Imagine yourself making a sales presentation to a prospective client and the subject of product literature, data
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HOW TO INCREASE YOUR CHANCES TO STAY IN BUSINESS
During the past few years, many companies, both large and small have filed for bankruptcy, put their
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SOME THOUGHTS ABOUT MARKETING’S CONTRIBUTION TO THE BOTTOM LINE
No, it’s not a white paper or any other type of wordy missive. Rather some observations from
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What is Marketing?
Allen Dib*
Here is the most jargon-free, definition of marketing you’re every likely to come across.
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Looking over your competitor’s shoulder
Background
Competitive Intelligence is an essential component to developing a business strategy. You can research knowledge about
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Marketing that Works!!
If creating effective marketing is so easy, why do so many companies experience marketing failures or marketing
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Sustainable Business
Definition
“Sustain” according to Webster: To give support to, to keep up, to prolong.
Background
Sustainable business
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