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Holiday Greetings

December 9th, 2019
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HOW TO INCREASE YOUR CHANCES TO STAY IN BUSINESS

November 19th, 2019

During the past few years, many companies, both large and small have filed for bankruptcy, put their

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SOME THOUGHTS ABOUT MARKETING’S CONTRIBUTION TO THE BOTTOM LINE

November 5th, 2019

No, it’s not a white paper or any other type of wordy missive. Rather some observations from

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What is Marketing?

October 22nd, 2019

Allen Dib*

Here is the most jargon-free, definition of marketing you’re every likely to come across.

 

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Looking over your competitor’s shoulder

October 1st, 2019

Background

Competitive Intelligence is an essential component to developing a business strategy. You can research knowledge about

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Marketing that Works!!

September 16th, 2019

If creating effective marketing is so easy, why do so many companies experience marketing failures or marketing

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Sustainable Business

September 4th, 2019

Definition

“Sustain” according to Webster: To give support to, to keep up, to prolong.

Background

Sustainable business

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Leadership and the Corporate Image

August 26th, 2019

The late Leadership guru, Dr. Warren Bennis, defined a leader as “a person who knows who they

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Competitive Intelligence… Your “Yellow Brick Road”

August 14th, 2019

What is Competitive Intelligence?

Just as the Yellow Brick Road led Dorothy to the wonder of the

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Branding Really Sells

July 15th, 2019

Fact

The creation of a brand for your product can dramatically increase your market share over your

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