Brand Development Strategy

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Brand Development Strategy

May 25th, 2018

The Importance of Branding

The creation of a brand for your product or service can dramatically increase

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Competitive Intelligence… Your “Yellow Brick Road”

May 14th, 2018

What is Competitive Intelligence?

Just as the Yellow Brick Road led Dorothy to the wonder of the

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The Role of Newsletters in the Marketing Mix

April 24th, 2018

The Content

Whether it is on line or in hard copy format, the newsletter can serve to

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Marketing that Works!!

April 10th, 2018

If creating effective marketing is so easy, why do so many companies experience marketing failures or marketing

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Sustainable Business

March 20th, 2018


“Sustain” according to Webster: To give support to, to keep up, to prolong.


Sustainable business

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Strategy…The Basis for Your Marketing “War Map”

March 15th, 2018

What It Is

Your Marketing Plan defines specific marketing objectives that you want to accomplish at the

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The Mystique of Success

February 20th, 2018

What is it? How do I get it?  What does it mean? Is it the same worldwide?

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The Tale of the Two Technologies

February 6th, 2018

Yes, there are two technologies…the first is used in manufacturing, the second is used in everyday operations. 

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Company Image

January 24th, 2018

Reality and Perception

We predicate a lot of our opinions about companies, products and services on the

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One Goal

January 10th, 2018

To be successful in business, you must

focus on one element that is to be the ultimate

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