How to Use Public Relations

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How to Use Public Relations

September 14th, 2018


“Getting to know you, getting to know all about you”—the Rogers and Hammerstein classic that Anna

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How to Market a Not-for-Profit Organization

September 4th, 2018

The Challenges

To ensure that your marketing program is valid, it must contain a value proposition. For

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How to Market the Internet of Things

July 24th, 2018


The Industry 4.0 market is poised to grow significantly in the coming years. Some of the

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Journalism and Public Relations ..friends or foes?

July 14th, 2018

Journalism Defined

Journalism has been defined in many ways. One of these states,” Journalism is the  writing,

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A New Passion for Marketing ..The World of The Internet of Things

June 25th, 2018

Being a business and technology marketing organization over three decades, we have seen many changes both in

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Marketing…Analog vs. Digital

June 13th, 2018


A recent quote from Recode (a technology news website that focuses on the business of Silicon

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Brand Development Strategy

May 25th, 2018

The Importance of Branding

The creation of a brand for your product or service can dramatically increase

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Competitive Intelligence… Your “Yellow Brick Road”

May 14th, 2018

What is Competitive Intelligence?

Just as the Yellow Brick Road led Dorothy to the wonder of the

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The Role of Newsletters in the Marketing Mix

April 24th, 2018

The Content

Whether it is on line or in hard copy format, the newsletter can serve to

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Marketing that Works!!

April 10th, 2018

If creating effective marketing is so easy, why do so many companies experience marketing failures or marketing

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