How to Market the Internet of Things
From the CEO's Desk
How to Market the Internet of Things
Background
The Industry 4.0 market is poised to grow significantly in the coming years. Some of the
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Journalism and Public Relations ..friends or foes?
Journalism Defined
Journalism has been defined in many ways. One of these states,” Journalism is the writing,
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A New Passion for Marketing ..The World of The Internet of Things
Being a business and technology marketing organization over three decades, we have seen many changes both in
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Marketing…Analog vs. Digital
Background
A recent quote from Recode (a technology news website that focuses on the business of Silicon
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Brand Development Strategy
The Importance of Branding
The creation of a brand for your product or service can dramatically increase
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Competitive Intelligence… Your “Yellow Brick Road”
What is Competitive Intelligence?
Just as the Yellow Brick Road led Dorothy to the wonder of the
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The Role of Newsletters in the Marketing Mix
The Content
Whether it is on line or in hard copy format, the newsletter can serve to
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Marketing that Works!!
If creating effective marketing is so easy, why do so many companies experience marketing failures or marketing
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Sustainable Business
Definition
“Sustain” according to Webster: To give support to, to keep up, to prolong.
Background
Sustainable business
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Strategy…The Basis for Your Marketing “War Map”
What It Is
Your Marketing Plan defines specific marketing objectives that you want to accomplish at the
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